priya ragu april may hello fashion

We may earn a commission for products purchased through links in this article  

Singer Priya Ragu is a TikTok sensation, now she is taking on the world with her unique sound

With over 35 million views on TikTok, Priya Ragu is the singer-songwriter you will be listening to all summer

Hello! Fashion Magazine speaks with Tamil-Swiss musician Priya Ragu, who spent years honing her talent before establishing herself within the music industry with super-charged speed.

Last year she released debut single Good Love 2.0, a homage to her parent’s “love marriage”. And her single, Lockdown, referencing her desire for human contact during the pandemic, made it onto the Hottest Record on Radio 1’s Future Sounds and spent five weeks on the station’s playlist. And her new single Illuminous, is released on 2 March.

Related: Subscribe to Hello! Fashion magazine

Loading the player...

Watch Priya Ragu on her Hello! Fashion cover shoot

“In 2021 one thing after the other happened. I think it must have been a force bigger than who I am, like there were higher gods working. Because, for me, it still feels insane that everything worked out so nicely.” Priya, who grew up in the Swiss city of St Gallen after her parents had fled Sri Lanka during the civil war of the 70s, was surrounded by music from a young age. Her father would arrange regular jamming sessions with family and friends where they would sing Kollywood songs. And then when he put together a Tamil band she became the singer.

priya ragu hello fashion april may cover 2022

Priya Ragu wears Kate Spade suit and jewellery on the cover of Hello! Fashion

However, her parents were strict and would not allow her to perform western songs on stage. “They thought there was no future in it. I understand, they came to a new country, didn’t speak the language and had to build up everything from zero. So then for their children to say, ‘Hey, I want to become a pop star!’ it just doesn’t seem realistic in a way.” Then in 2017, Priya decided to pursue her dream of becoming a musician.

Related: Amy Jackson on starring in Bollywood films and her new dream movie role

priya ragu kate spade hello fashion

Priya Ragu wears Roksanda jumper, Kate Spade jeans, Christian Louboutin sandals

She quit her job at Swiss Air Lines and moved to America for six months with the goal of writing ten songs. And her friend, rapper Oddisee, lent her his Brooklyn studio while he was away on tour. Priya worked remotely with her brother Japhna Gold, now a successful music producer and Priya’s producer and co-writer, who was back in Switzerland. They would send voice memos back and forth on WhatsApp. “It was the right time, stories came and I would... spit them out.” Most of the songs made it onto Damnshestamil, her debut mixtape released in September 2021.

priya ragu hello fashion

Priya Ragu wears Kate Spade dress, Vivetta jumpsuit and Christian Louboutin sandals

Since, she has completed her European headline tour and had a sell-out show at the Jazz Cafe in London. This summer, she will do the festival circuit. “I have some cool festivals coming up. One that I’m looking forward to is Primavera Sound in Barcelona. I always wanted to go to that festival just to be in the audience. But this time, I can be on-stage.”

Read the full interview in the new April-May issue of Hello! Fashion out now….

Shop the shoot

Here's where to buy Priya's key pieces from the April-May issue of HELLO! Fashion:

floralsuit

Floral Garden Twill Blazer, £375, and matching pants, £225, both Kate Spade

SHOP NOW

earringsks

Stay Connected Drop Earrings, £85, Kate Spade

SHOP NOW

bangle

Infinite Spade Bangle, £75, Kate Spade

SHOP NOW

ksring

New Bloom Statement Ring, £95, Kate Spade

SHOP NOW

ksapde-dress

Indigo Denim Button Front Dress, £295, Kate Spade

SHOP NOW

stayconnected

Stay Connected Necklace, £160, Kate Spade

SHOP NOW

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

You're on HELLO!'s global site. Click to return to HELLO! India Go back