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Fashion Fix: Prada

Season after season we keep coming back to Prada

Updated on 06 Sept 2022

Fashion Digital Editor

Simply put: Prada refuses to quit. The Italian maison delivers hits every season and some of the most coveted items on the fashion radar. Remember the Prada boots everyone was clamouring over last winter? Exactly.

This week we get our Prada Fashion Fix...

Who owns Prada

Prada was founded in Milan in the year 1913 by Mario Prada. It was originally intended to be a luxury leather-goods firm. After his granddaughter Miuccia Prada took control of the brand in 1978 it became a global sensation. Ironically Mario Prada did not believe that women should have roles in business, and prevented female family members from entering the company, however his son had no interest in running Prada.

Miuccia Prada and Carla Bruni, 1994

How Prada started

Miuccia began making waterproof backpacks out of Pocono, a nylon fabric her backpack with distinctive silver triangle Pada logo became an instant cult classic. Prada launched its women's ready-to-wear collection in 1989 and by the 1990’s it became a premium status symbol. In recent years film The Devil Wears Prada proved once and for all that the Italian label has become the byword for luxury.

What has Prada been up to lately?

On the 2nd April 2020 Raf Simons joined the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. The first Prada collection designed by Miuccia Prada and Raf Simons was the Spring/Summer 2021 womenswear show, presented in Milan in September 2020. Previously Raf was at Christian Dior, Jil Sander and Calvin Klein, so he knows a thing or two about heritage brands.

Prada alongside Raf Simons

Does Prada own Miu Miu?

Were you today years old when you found out how Miu Miu got its name? Miu Miu was established in 1992 by Miuccia Prada. The name was conceived from Miuccia Prada's nickname.

What should I buy from Prada this season?

View post on Instagram

Prada has created some cult classics over the years, from silk turbans to flame inspired heels - but this season the style set have been showing us it’s all about the super understated tank top. After Kaia Gerber debuted the simple white racerback top on the runway, it has turned into something of a wardrobe staple, having been worn by It-girl Iris Law.

Shop these Prada essentials: