Fashion campaigns are becoming bolder and more creative.
From Emma Watson posing for Burberry to Vanessa Paradis as the face of Chanel, designer brands enlist fashion's elite to display their new-season confections.
Whether it's Marc Jacobs convincing Victoria Beckham to climb into a shopping bag for a campaign, or Kate Moss and Mark Wahlberg teaming up for Calvin Klein, when it comes to fashion campaigns, anything goes.
HELLO! Fashion have taken a look back at the top 10 iconic fashion adverts...
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