Erdem to open his first store in London next year

hellomagazine.com

Designer Erdem Moralioğlu has confirmed that he will open his first ever store next year, and has chosen London's Mayfair as the location.

"I'm so thrilled to be opening my first store," the designer told WWD. "London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it's such an exciting first step."

Erdem flagship


The Duchess of Cambridge has often been spotted wearing Erdem designs


It is an exciting move for the British-Turkish designer, who already counts the Duchess of Cambridge as a loyal fan.

The Duchess has repeatedly been spotted wearing the designer's creations, including his Cecille lace dress and Alie emerald green coat which she wore during the royal tour of Australia and New Zealand.

The opening of his flagship store will coincide with the brand's 10th anniversary in March 2015, and will showcase the Spring/Summer 2015 collection which will be debuting later this month at London Fashion Week.

One of the highly-anticipated shows of the season, Erdem already has a loyal celebrity following including Princess Beatrice, Emma Stone and Keira Knightley.

The Canada-born designer's new store will be 2000-sq ft and feature across two floors, and will be designed by architects P Joseph.

Fellow designers Christopher Kane and Roksanda Illincic also recently announced that they would be opening stores in Mayfair.

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