Kate Moss channels Jackie Kennedy in new Gucci film

Gucci enlisted the help of Kate Moss to promote their Jackie bag, a shoulder tote named after Jacqueline Kennedy Onassis.

The Italian fashion brand revealed a short film starring the British supermodel, who is seen carrying the bag while being followed by paparazzi in an Italian airport and around Rome.

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Along with the bag, she wears a series of glamorous outfits, including a leopard print coat and a blue fur jacket – all topped with the ultimate celebrity staple, oversized sunglasses.

"The Jackie. A sophisticated beauty with jet-set appeal. Watch Kate Moss in our new video, starring fall's iconic 'Jackie Soft' bag," they captioned the video.

The bag was named after the style icon as she was often spotted sporting a similar style, which was launched by creative director Frida Giannini in 2009.

"I have always admired Kate – she is an icon of today," Frida told WWD.



"A trendsetter, an independent woman and absolutely contemporary. She embodies my fall/winter collection as a sophisticated woman who dresses to please herself rather than others."

This autumn/winter, Kate also stars in the new Burberry campaign alongside Cara Delevingne and the Stella McCartney ads.