Beyoncé teams up with Topshop

hellomagazine.com

Beyoncé Knowles and Sir Philip Green have are going into business together, it has been revealed.

The duo will launch a new joint venture called Parkwood Topshop Athletic, which will produce "athletic street-wear".

The brand, set to launch later this year, will feature clothing, footwear and accessories across dance, fitness and sportswear.

 

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"We have been looking at this category as fashion-inspired fitness develops, and know that this is right in our customers' heartland," said Sir Philip.

"Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training, is a unique opportunity to develop this category."

Beyoncé commented: "I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for their fashion credentials and forward thinking."

 

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Beyoncé launched House of Deréon, a women's fashion range, with her mother Tina in 2005 and then founded Parkwood Entertainment in 2008.

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