Supermodel Cindy Crawford opens OMEGA's London flagship store

Supermodel Cindy Crawford opened the new flagship OMEGA boutique on Thursday morning. An ambassador for the brand since 1995, Cindy showed off her style credentials at the event in a navy blue jacket and matching trousers, accessorizing with a dazzling OMEGA watch.

The new two-storey store is located on London's Oxford Street, with eight elegant floor-to-ceiling boutique glass windows to showcase some of the brands classic and new designs.



Cindy Crawford opened OMEGA's London flagship store on Thursday

"We have always had a strong connection to London and the UK and we continue to be confident in the strength of this market," said OMEGA's President Stephen Urquhart. "This flagship store will give our brand even greater visibility."

"We’re proud of our presence on this major shopping street and I am sure that shoppers and passers-by will be attracted to the new design of this important OMEGA Boutique and will find it just as enchanting as we do."

To celebrate the exciting launch, Cindy is set to host an exclusive dinner with a star-studded guestlist including fellow OMEGA ambassador Jessica Ennis, James Blunt, Dominic Cooper, Charlotte Tilbury. Guests will also be treated to a private performance from Chrissie Hynde.