As the son of one of fashion's biggest power couples, it's no surprise Romeo Beckham is influential. The 12-year-old son of David and Victoria Beckham is said to be responsible for Burberry's spike in trench coat sales after starring in their Christmas advert.
The youngster wore one of the iconic, £1,500 trenches in the four-minute long film, and the British brand have reportedly seen a 10 per cent rise in sales.
There was a spike in trench coat sales after Romeo's advert
The advert was released in November and was Burberry's first ever Christmas campaign.
It's not the first time Romeo has improved sales for Burberry – after featuring in their Spring/Summer 2013 ad campaign, their overall sales increased by 13 per cent.
After reportedly being headhunted by Burberry chief creative officer Christopher Bailey, Romeo appeared in the campaign alongside Cara Delevingne and Edie Campaign.
The youngster starred in the brand's first ever Christmas campaign
''The Beckhams are showbiz royalty so it's no surprise that Romeo's first ad campaign has been a roaring success.
''With his dad's good looks and mum's amazing dress sense, he's the perfect model. Other brands will be fighting to sign him up,” a fashion insider told The Sun.
Romeo follows his designer mother, Victoria, into the fashion sphere, an area he appears clearly familiar with.
"He had a real opinion, he was so involved in what he was wearing," Burberry boss Christopher Bailey reported at the time.
According to Christopher, Romeo "stole the show" with his infectious enthusiasm, captured in the shots taken by world famous photographer, Mario Testino.
The result was, "in what remained an uneven trading environment… an exceptional consumer response to spring/summer 2013," Burberry reported.
In particular, the ad campaign and catwalk shows were seen to have made a "record reach and engagement".