Georgia May Jagger is the ultimate English rose in Mulberry's new garden-inspired spring 2015 campaign. The 23-year-old replaces fellow model and close friend Cara Delevingne, who has fronted the luxury label's last few campaigns.
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Georgia is the epitome of boho chic as she poses alongside a series of colourful flowers and silver tea sets in the new images shot by photographers Inez van Lamsweerde and Vinoodh Matadin.
The campaign which is 'inspired by the sheer joy of an English country garden on a summer's day brimming with British blooms', according to the label, also sees the daughter of Mick Jagger and Jerry Hall showcasing her renowned natural beauty.
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Rocking smokey eyes, pale pink lips and barely-there make-up, the British beauty shows off her effortlessly cool style as she poses with the brand's new Delphie bag.
In the campaign's accompanying video, Georgia is spotted playfully posing in what appears to be an English countryside manor, arranging flowers amidst everything from old books to bicycles.
Although Cara is not fronting this campaign, there is still a nod to the young supermodel in the choice of accessories, with Georgia modelling one of the rucksacks created by Cara in her capsule collection for Mulberry.
It is not the first time that Georgia has landed a major campaign. The blonde beauty has been the face of cosmetics giant Rimmel since 2009, and has been spotted walking on some of the world's biggest catwalks from Chanel to Vivienne Westwood.
It seems that she has also caught the attention of some of the world's biggest supermodels, with Cindy Crawford revealing that Georgia was one of her favourite rising superstars.
"I like the girls who look like they have real personalities," said Cindy. "Like they're people I would want to meet. Georgia May Jagger is one I like to watch. Her pictures are beautiful but also interesting."