Jennifer Lopez dazzles in new jewellery campaign

hellomagazine.com

Jennifer Lopez is renowned for her striking make-up looks on the red carpet, but in her latest campaign the 45-year-old has gone bare-faced, letting her natural beauty take centre stage. The mother-of-two looks stunning in the images as she unveils her latest jewellery collection for Endless Jewelry.

The close-up shots see Jennifer wowing as she poses completely make-up free, showing off her glowing skin and perfectly groomed eyebrows. Her glossy brunette locks are worn back in a loose, slightly dishevelled updo for ultimate laidback glamour.

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"My new exclusive Endless Jewelry line is designed to be fun, festive and elegant," Jennifer said in a statement. "With this collection, you can express your personality through our bracelets and charms. I hope you enjoy them. The possibilities are endless."

The new collection features two leather bracelets and a series of dazzling charms in silver and golden shades, with one charm featuring a cut-out detail that reads 'J Lo'.

It's not the first time that Jennifer has collaborated with the brand to create a sparkling collection – the American beauty had previously released a series of bracelets and charms in December.

"Endless Jewelry is all about fun, positivity, colours and being yourself," she said in a statement.

"We are proud to be in this long-term relationship with Jennifer Lopez," added the company's CEO, Jesper Nielsen.