Georgia May Jagger has once again made waves in the world of beauty as she stars in her latest campaign for Rimmel. HELLO! Fashion has exclusively images backstage of the 23-year-old model as she gets ready and poses wearing the cosmetics giant's new mascara, ScandalEyes XX-Treme Volume & Length.
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In the striking images, Georgia rocks dramatic black eyeliner and mascara teamed with pale pink lips for a contrasting yet dramatic effect. The British beauty is also seen rocking a black high-neck top with cut-out detail, showcasing her renowned edgy personal style, which has seen close friends such as Cara Delevingne turning to her for inspiration.
"My style is quite eclectic and changes all the time depending on my mood," she had previously admitted. "One day it can be skinny jeans, a leather jacket and biker boots and the next it's a short summer dress and heels."
Georgia has been the face of Rimmel since 2010, joining the likes of British supermodel Kate Moss who also fronts campaigns for the brand.
The daughter of Rolling Stones' Mick Jagger and model Jerry Hall, Georgia recently proved she was the ultimate English rose, starring in designer label Mulberry's Spring 2015 campaign.
The young supermodel is the epitome of boho chic as she poses alongside a series of colourful flowers and silver tea sets in the new images shot by Inez van Lamsweerde and Vinoodh Matadin.
The campaign is 'inspired by the sheer joy of an English country garden on a summer's day brimming with British blooms,' read a statement by the label, and features an accompanying video which sees Georgia playfully posing in what appears to be an English countryside manor arranging flowers amidst everything from old books to bicycles.
Rimmel ScandalEyes XX-Treme Volume & Length Mascara, £6.99, available in Boots stores nationwide and boots.com