With more designers unveiling their new collections at more varied – and far-flung – venues than ever, navigating London Fashion Week can prove quite challenging.
Luckily, team HELLO! Fashion Monthly had the new BMW i3 on hand to take us from show to show in style – check out the HELLO! Fashion logo – and, most importantly, on time.
Driven by a locally emission-free electric motor, the new model makes for an incredibly smooth ride – an important feature when you're dealing with gnarly London Fashion Week traffic!
Our editor-at-large Hilary Alexander was a huge fan of our transport - check her out posing in front of it at Somerset House!
For more information, visit bmw.co.uk