Last year, Matalan launched a campaign selling scarves emblazoned with initials to raise money for Alder Hey Children's Charity.
A-listers were quick to get on board with the campaign, snapping selfies with their scarves, and the craze swept the nation. To date, the scarves have raised over £500,000 for the charity.
While the campaign is ongoing, and money still being raised, Alder Hey have put together a video with Matalan to say thank you to those that have supported the worthy cause.
If you want to support the campaign, you can bid for signed scarves from Christina Aguilera and Orlando Bloom on eBay or purchase an Alphabet Scarf in store at Matalan.