So as Robert Pattinson gets his teeth stuck into filming Eclipse, the third instalment in the Twilight saga, admirers are desperately trying to work out the location of the shoot.
They tweeted and begged for information during what quickly became a cat and mouse game featuring the dreamy Englishman and his lovely co-star Kristen Stewart.
The most ardent were rewarded with a sighting at a Vancouver school.
David Thompson High School is regularly used as the fictional Fork Washington institution where their characters, teenage lovers Edward and Bella grapple with their ill-fated romance.
Despite the excitement about the cult series, Rob – who recently swooped off with the sexiest man in the world title in a magazine poll – doesn't take fame too seriously.
"The hottest actor stuff doesn't really mean anything - you have a month maybe with all this heat and hype," he muses.