For the past few weeks the cameras have been trained on Sarah Jessica Parker as shooting begins on the second Sex and the City movie.
Of course, this means the streets of New York have been awash with the kind of stilettos and designer frocks that litter the wardrobe of her character, Carrie Bradshaw.
So the new generation's style icon Gossip Girl actress Blake Lively has had her work cut out to make her mark.
Luckily she delivered in spades, strolling through Carrie's natural habitat, Central Park, during shooting in vertigo-inducing peep-toe heels, designer coat and a mini dress.
Her character – spoilt heiress Serena van der Woodsen – will also have plenty of juicy storylines to rival any scrapes the Manolo-loving columnist ever found herself in.
The new season, starting in the UK on Wednesday October 7, follows her as she deliberately embroils herself in various scandals in a bid for the attention of her estranged father.
She will be seen cavorting scantily clad at a string of parties after deferring her place to a prestigious Ivy League university.