In recent years there's been a rise in the number of famous glamorous women stepping out with gorgeous younger men – think Madonna, Demi Moore and Kylie.
It's this ongoing trend that serves as the basis for Courteney Cox Arquette's current sitcom, the aptly named Cougar Town.
And judging by new pictures from the series – which follows a divorcee who decides to date younger men – the 45-year-old actress had no trouble slipping into the role.
In a scene sure to be a hit with male viewers, Courteney strips off for a bubble bath in an attempt to seduce one of her twenty-something love interests.
Of course with her toned body and movie star looks, Courteney wouldn't have had to go to quite so much effort in real life.
Nevertheless, playing recently-divorced single mother Jules Cobb in the series – also in her forties – is a role the Friends actress is particularly passionate about.
"I hope this show is a huge hit and people love it. Because I like playing this character more than any character I've ever played," she says.
With that, and her racy role in mind, there just remains one question: what would Monica say?