The second series of The Bay continues on Wednesday night, and the drama is only getting better and better as the team press on with their investigation into the murder of Stephen Marshbrook.
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The ITV show, which stars Morven Christie as police officer Lisa Armstrong, is set in the beautiful coastal town of Morecambe.
And it seems, despite being used as a backdrop for the grisly murders in the drama, fans of the show can't get enough of the seaside town - causing searches for homes to buy in the area to surge by 71 per cent in the space of just a week, according to Rightmove.
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The property website has reported that the town saw a bigger seven-day increase in searches than anywhere else in Britain during the week the show returned for its highly-anticipated second series in January. Searches for homes to rent in Morecambe were also up 22 per cent over the same period.
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The series is both set and filmed in the coastal Lancashire town and has also seen a rise in tourism over the last couple of years thanks to the show's popularity. The seaside town boasts a newly revamped promenade, stone jetty and Eric Morecambe statue which overlooks the famous bay.
It's also home to the famous art deco hotel, The Midland, which was actually used as a filming location in the past for another popular ITV show. An episode of Poirot was filmed there back in 1990.
© Photo: RexThe scenic coastal town was also used for filming Poirot back in 1990
In The Bay's first series, the beachfront was the setting for the disappearance of teenagers Dylan and Holly Meredith and was where Dylan was eventually found dead. In series two, the coastal town is once again at the centre of the drama as a local man is killed on his doorstep.
Speaking about why Morecambe was the town of choice for the drama, series writer Daragh Carville told press: "Morecambe's right on our doorstep, and when our kids were young we'd bring them to Morecambe and it was a place that I always liked."
© Photo: ITVFans of the series have been scoping out property prices in Morecambe
Catherine Oldfield, who is executive producer on the show, also opened up about the decision to film in Morecambe, saying: "When Daragh said it was set in Morecambe, which he can see out of his writing room on the top of a hill in Lancashire, where he lives, it was a no-brainer. There was no point looking anywhere else. Morecambe was it."
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