Clinique lit up London with a giant glowing orb at the weekend.
The beauty giant erected the social meda art installation in the capital's Covent Garden.
The Orb, which lit up according to the number of social media mentions the brand received across their various channels aimed to represent "the healthy glow Clinique is so renowned for".
Eight metres high and four metres wide, tourists took to social media in droves to share images of the installation, with the hashtag #CliniqueGlow.
The Orb installation coincides with the recent launch of Clinique's first ever pop-up store in Covent Garden, the 'Great Skin Lab'.
The shop offers customers personal skin consultations and experience firsthand a day in the life of their skin by taking part in an interactive journey.
Customers also receive a free mini moisturiser when they stop by the store.