It's clear where Abbey Clancy gets her good looks.
The model, 27, has been unveiled as the new face of the Avon fragrance and she stars in the campaign alongside her beautiful mother Karen, 53.
The resemblance is clear as the pair pose together to launch the new perfume, Cherish, which is available just in time for Mother's Day.
"I'm delighted to be the face of Cherish and I have been so lucky to share the experience with mum," Abbey said.
"We had such a laugh on the shoot and it will be a memory we'll always cherish."
Abbey follows in the footsteps of previous ambassadors including Olivia Wilde, Megan Fox and Maria Sharapova.
Speaking about the fragrance, Abbey added: "I am so proud to be working with Avon as it's amazing to be able to partner with a company that empowers women in so many ways.
"To front this scent is a dream – it's stunning. It's so versatile and long-lasting, taking me from the school run to the red carpet – it really is the perfect scent to celebrate every side of you as a woman. Pete loves it too."