Whether it's Kim Kardashian sharing her latest make-up look, or Ellen DeGeneres gathering some of Hollywood's biggest stars for a group photo at the 2014 Oscars, the selfie has become one of the most popular ways of taking photos on social media.
New research from Witch skincare has revealed that women are going to increasing lengths to achieve the perfect photo, from angling their face and using hair to cover imperfections, to using filters to make their skin appear blemish-free.
From prepping your skin to finding the best camera angle, HELLO! Fashion takes a look at how to take the perfect selfie…
Scroll below for the full list of tips
Kim Kardashian is renowned for her stunning selfies
Before you take the selfie
With over half of the women surveyed revealing that make-up cover isn't always effective for hiding blemishes, it's important to have a good skincare regime to help prevent a breakout in the first place.
Dermatologist Dr Justine Hextall suggests avoiding hot showers, suggesting lukewarm water instead to avoid drying out skin.
"Avoid soap in cold weather," she adds. "Use a gentle facial wash. Soap is alkaline and will strip the skin barrier which is the first defence against harsh conditions."
Justine then suggests gently blotting your skin with a towel after washing and immediately applying a facial moisturiser to trap important moisture into the skin.
"Using products with natural ingredients that are easily tolerated, like witch hazel, is important when it comes to blemish-prone skin," she says. "Many topical treatments for problem skin can actually dry out skin further, particularly in harsh winter conditions.
Once your skin is prepped, it's time to take the selfie…
Ellen DeGeneres and a group of Hollywood's biggest A-listers posed for a selfie at the 2014 Oscars
When taking the selfie:
Timing is everything: early morning or late afternoon are best for lighting.
Get your lighting right: having the sun behind your face is particularly flattering.
Get your angles right – hold the camera higher than your chin.
Hold the camera vertically to show off your location. A straight picture is great and will make your photo more dramatic.