The dark January days can be a trialling time, and your incentive to keep your New Year's resolutions can wane. Experts have marked the last Monday of January as 'Blue Monday', the most depressing day of the year – but that's about to change with a little help from Max Factor.
"Putting more impact and glamour into our make-up is one easy way to put on a new face for a new year," says psychologist Donna Dawson. "Which can give us an instant lift without breaking the bank."
With that in mind, Max Factor have resolved to brighten up Blue Monday (26 January) by treating women on their way to work with their Colour Elixir lipstick in their shade Ruby Tuesday, a lively red.
According to Donna, red is the colour of 'drama, passion and vitality' which can 'energise and life the mood of both the viewer and the wearer'. A good enough reason to don your favourite shade of red if we ever head one…
Find the Max Factor teams handing out lipsticks at London Liverpool Street and Manchester Picadilly from 7:30 on Monday 26th January and spread the love by posting a selfie looking and feeling fab to @MaxFactorUK using the hashtag #GlamJan before nominating a friend to do the same!