As if they weren't already dominating the high street with their affordable high fashion clothing, catwalk collaborations and interior collection, H&M have now added to their remit with cosmetics, body products and haircare.
Not one to do things by halves, the beauty offering includes over 700 products, from a premium line to an organic collection and a range of tools, and we can confirm that we want every product in our make-up bags.
We love the monochrome palette given to the collection too with occasional pops of colour for a super premium looking line without the price tag - almost every product is under £10.
Top of our wishlist for hair is the Fibre Mousse, £6.99, a texturising thickener that’s great for giving bulk to fine hair, and the Dry Conditioner, £6.99 - an Argan oil containing refresher for day old hair without the frizzy effects dry shampoo can give.
Highlights from makeup include the glow-giving BB Cream £6.99, available in 4 shades, it perked up our complexions without looking heavy and worked a dream when buffed in with the Kabuki Brush, £7.99.
Covering all bases, the body collection is transforming our shower experience - we predict the Cashmere Haze Body Wash, £7.99, is going to be a sellout with its luxe scent whilst post-gym, the Body Mists, £2.99 are replacing perfumes in our wash-bags.
Check out the full collection available online now, or if you’re London based then pop down to the Old Truman Brewery store, which is now transformed into a standalone beauty lounge featuring the full collection and in-store treatments for hair, makeup and nails when spending £15 or more over the weekend. It’s a beauty maven’s heaven!