Seeing someone walk down the street with pastel coloured hair comes as standard since all the A-listers have been at it and Ellie Goulding has been championing the alternative hair colour trend since the start.
However this time she’s swapped her muted tones for a bright, yellow hair colour that sits somewhere between blonde and orange.
Proving she’s unafraid of making a bold statement with her look, we think she may well have taken her inspiration from fellow starlet, Paloma Faith, who recently dyed her hair bright orange, in time for London Fashion Week.
Showcasing her new look at the MTV EMAs last night, she paired her new Crayola colour with a glamorous black floor-length dress – proof you can still make bold hair colours look sophisticated.
Ellie’s new hair transformation has also come just in time for the release of her new makeup collection with M.A.C, which is due to be released in December. A fusion of peaches, bronzes and wearable nutty eye shadows and lipsticks, will it mean a return to the more subtle shades or will she keep it crazy with her primary colour hair? Watch this space!