6 Instagram-famous beauty brands you need to know about


The rise of social media has completely changed the way that we discover and buy beauty products. Back in the days before Instagram, if you wanted to try something new your only options were to pop into your local Boots/ Superdrug or a department store beauty counter.

Thanks to Instagram, a whole host of previously unknown brands are now gaining popularity by letting us check out product swatches and how-to videos before we buy and read comments and reviews from other users to help us decide.

Click through for a round-up of our favourite Instagram beauty discoveries…


Activate HELLO! alerts and find out about everything before anyone else.