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Be Tempted: the scentsational new fragrance by DKNY

In association with DKNY


DKNY have launched a NEW fragrance that is seductive to its core, sure to reawaken your senses. Alluring, intoxicating and bewitching, resistance is futile. To help you discover the irresistible lure of Be Tempted, the luxurious new scent, HELLO! and DKNY have teamed up with Boots for a series of reader events where trees full of tempting red apples await, with each fruit bearing one of a hundred amazing prizes! Pick yourself a treat worth up to £300, from a 30ml bottle of Be Tempted to a subscription to HELLO!

Get £7.50 Boots Advantage Card points when you buy any DKNY Be Tempted fragrance along with a copy of HELLO! Scroll down for more information... 


Temptation comes in many alluring guises, but when it's in the shape of a juicy red apple, it's irresistible. Since the tale of Adam and Eve, this luscious fruit has become the symbol for sensual indulgence - and DKNY has captured this essence perfectly in Be Tempted, this fruity and seductive scent. 


Add a pop of colour to your beauty shelf with its bold bottle, that is sure to stand out with its redder, shinier and sexier red hues.

Sensorial Seduction

What makes this fragrance so intoxicating is its mingling of forbidden fruits, thanks to its gorgeous top notes of blackcurrant bud, lemon, apple and orange flower, paired with wonderfully wicked-sounding devil liquorice. We're also loving its luxurious rose oil and exotic patchouli which add to the heart of the fragrance, finished off with hints of myrrh that are guaranteed to quicken the pulse. It's a heady scent that promises to invoke sensual energy, so try one more spritz for luck...


New Season, New Start

As the summer months draw to an end, early autumn presents a time to start afresh, re-evaluate and focus on a new you. Be Tempted into new discoveries. Be open and ripe for love, life and adventure. Now is the time for you to Be Tempted.

Give in to temptation... 

Discover the irresistible lure of Be Tempted at one of DKNY's reader events at select Boots stores. Awaiting you will be trees full of tempting red apples, with each fruit bearing a special prize, including a bottle of Be Tempted and a subscription of HELLO!. At each store one hundred prizes will be yours for the picking, some of which worth up to £300, and staff will be on hand to offer you a free sample of the seductive new scent.

The events will take place over two weekends so make a note in your diary for the 27th-28th of August and the 3rd-4th of September,  from 1-3pm

Locations:Birmingham High StBirmingham Fort DunlopManchester Trafford CentreManchester Market St ChesterCribbs CausewayGateshead Metro CentreGlasgow Buchanan GalleryGlasgow FortDublin Liffey Valley


Also look out for DKNY's Scented Cabins stationed outside of Boots stores in Bullring, Metrocentre, Lakeside & Bluewater shopping centers for a complimentary spritz of Be Tempted!


Can't make it to any of the above locations? Fear not, you can grab our exclusive offer at any Boots store across the UK: receive £7.50 worth of Boots Advantage Card points when you buy any DKNY Be Tempted fragrance! To redeem the offer, take a copy of HELLO! issue 1446 into your nearest Boots store and present it at the till along with your DKNY Be Tempted fragrance.


Don't miss the chance to have your questions answered about the new fragrance, DKNY's exclusive offer for HELLO! readers and all their fabulous in-store events, by our very own beauty editor, Nadine Baggott. #Thebeautyknowitall will be hosting a Facebook Live Q&A, tune in at 5pm on Thursday the 1st of September.


For the chance to win yourself a FREE bottle of Be Tempted without heading out to the shops, enter into our Twitter hashtag competition. All you need to do is Tweet us the name of the city that tempts you the most, along with an image and the hashtag #BeTempted, and we'll pick our favourites. Closing date is Sunday the 18th of September. Good luck!

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