We've long been fans of Collection's Lasting Perfection Concealer – it provides excellent coverage, hides blemishes and blends well – and it looks like we're not the only ones!

The brand just revealed that they sell a staggering eight concealers each minute... And the best news? It's only £3.99!

It's a cult favourite in the beauty blogger world, with top YouTubers Zoella and Tanya Burr regularly singing its praises.

Here are our top tips for applying concealer:

- The first step is to prepare the skin by applying a moisturiser designed for the under-eye area

- More is not always better: use just a little concealer to achieve the best effects

- Apply the concealer with a gentle tapping motion; avoid dragging or stretching the delicate under-eye skin. We recommend using a Beauty Blender for seamless results.

- You can use the product alone or in combination with your foundation – either over or under it – but always make sure the concealer is blended with your skin and no sharp borders are visible.