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Over 35? Discover the cult skincare cream Salma Hayek and Kim Kardashian swear by

Kim and Salma have used Augustinus Bader for their red carpet glow, and the brand's beauty wonders have an even longer list of celebrity fans

augustinus bader kim kardashian and salma hayek are celebrity fans
Karen Silas
Karen SilasSenior Lifestyle Editor
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With age comes wisdom - and the realization that if there's one thing that it’s worth investing in before it's too late, it’s great skincare. And who knows better about investing in effective beauty products than the A-list?

Enter luxury skincare brand Augustinus Bader, which is known for its high-performance anti-aging skincare – and its endless roster of celebrity fans. 

kim kardashian met gala© Photo: Getty Images
Kim Kardashian prepped her skin with Augustinus Bader products for her Marilyn-inspired appearance at the Met Gala

But which products do they use? Well, The Cream, which helps plump the skin, reduce dullness and the appearance of wrinkles, was famously used by Kim Kardashian to capture her Marilyn Monroe glow for the Met Gala.

And when Salma Hayek got red carpet ready for the 2021 Golden Globes, it was Augustinus Bader’s The Rich Cream  – with an extra boost of hydration for normal, dry, or mature skin types – plus the brand’s lush The Face Oil, which prepped her skin for her closeups.

Victoria Beckham, Meghan Markle, Charlize Theron, Courteney Cox, Kim Kardashian, Kate Hudson, Michelle Yeoh, Kim Kardashian and Salma Hayek are reportedly also among the celebrities who swear by the brand’s anti-aging wonders, making it one of Hollywood’s most popular beauty secrets.

Salma Hayek's makeup artist used Augustinus Bader skin prep for her red carpet Golden Globes glow © Todd Williamson/NBC
Salma Hayek's makeup artist used Augustinus Bader skin prep for her red carpet Golden Globes glow

And no matter what your age, there’s no better time to level up your skincare. Augustinus Bader cites a recent online survey that found that among women over 35 with a purchasing power over $200k, nearly half regret not investing in quality skincare sooner.

augustinus bader the retinol serum

The celebrity-loved brand's anti-wrinkle The Retinol Serum is now available in a smaller size, from $180

Plus, it's not just famous faces who swear by Augustinus Bader’s award-winning products, with its distinctive luxe blue packaging that you’ve probably spotted on Instagram.

the starter kit from augustinus bader

Get The Cream, The Face Oil, The Cream Cleansing Gel and the multitasking The Essence in a handy starter kit

“Compliments Galore!!!” raved one recent shopper who loved The Cream. “Since I have been using this cream, I have gotten nothing but compliments on my skin. My skin is clear, smooth, and glowing! The Holy Grail for sure!!!”

And Salma-approved The Face Oil was called “magical” by another verified buyer. “[It] was the element I was missing from my skincare routine. The Face Oil has absolutely made a noticeable difference - it has made my skin healthier, more supple, [and] glow. I recommend it continuously.”

The Retinol Serum is also a big hit, earning a 4.9 of 5-star rating. "This is now my favorite AB product," said one reviewer. "I traveled without it last week, and decided I won't do that again. I had quit retinol for a couple years because of the irritation and flakes; none of that here! The first week had a little purging along with immediate improvements. Now just waking up to smooth, happy skin. This is my new go-to night product."

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