Sales of Ponds cream have shot through the roof since Kylie Minogue said in an interview that it’s the only defence she uses against the visible signs of ageing since she stopped having Botox.
Manufacturers Unilever have dubbed the thumbs up from the star ‘the Kylie effect’ as it saw sales soar 120 per cent almost overnight.
But we’d advise a little caution to anyone thinking Kylie may just have blessed them with the secret of eternal youth.
Ponds is a beauty classic and was relied upon by many of our mothers and grandmothers.
But it’s a basic cream made of water and fats and, we feel, the majority of its benefits will come from the simple barrier effect it has on skin which stops moisture seeping out and helps keep skin supple and therefore better protected from external aggressors that can creep in if skin becomes dry and cracked.
Dry skin also shows lines more noticeably – moisture fills them out a little.
They’re benefits that should be felt with any moisturiser, though. It may be they appear more noticeable with Ponds because it’s such a thick cream, which would help particularly dry skin feel more comfortable.
Equally, though, it may not suit skin prone to oiliness or even sensitivity that would prefer a lighter cream.
For us, the message is that daily moisturising of any kind really is essential to help keep skin hydrated, protected and supple – all of which are important factors in maintaining skin’s vitality for as long as possible.
Just find one that suits your skin type (and be willing to pay extra on top of the rather reasonable £3.99 that Ponds costs, if you want – and believe in – specific anti-ageing technology found in other brands).