From bedroom to boudoir: Ipswich residents spice up their sex lives

A unique social experiment is underway to see if the simple act of decorating can transform bedrooms into boudoirs and stimulate the UK's most sexually inactive town into more amorous action.

Dulux is offering residents of Ipswich – the town that officially has the least amount of sex in a year – hundreds of litres of free red paint to see if a transformed room can spruce up a couple's love life.


The 'Home Improvement by Dulux' experiment follows research of 2,000 UK residents revealing the average British adult has sex 42 times a year, with people in Ipswich managing 18 times in a year.

Letty Edwards, UK Marketing Director of Dulux, comments: "Paint is one of the least expensive ways to transform a room, which in turn creates an emotional effect that can help improve relationships within the home.”


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