From Scarlett Johansson to Helen Mirren, it's a rare celebrity who isn't blessed with - or helped towards - smooth, clear skin.
But when it comes to those of us outside the Hollywood A-list, it appears we are rather confused how we can give Mother Nature a helping hand in creating a flawless complexion.
According to research conducted among beauty experts working in Selfridges' four stores, six out of ten women use the wrong type of foundation - such as an oil-based foundation on oily skin.
Seven in ten women don't know their correct skin tone. And six out of ten women buy foundation on their return from holiday when skin is darker than it is during the rest of the year.
So to help make great skin an achievable New Year's wish, the store has developed the Art of Foundation event across all four Selfridges shops, pooling the creative talents and best products from the world’s leading cosmetics companies, from January 8th to 14th 2009.
The event will focus on creating the perfect base using foundations, concealers, powders and mineral products.
*Dior will be launching new Nude foundation exclusively with expert make-up artists offering advice on creating the perfect complexion, illustrated with couture foundation models dressed in Dior Couture.
*Trish McEvoy will preview The Ball and The Point, two new ways to apply foundation – an innovatively designed round sponge and a tiny handle-less brush for pin-point coverage.
*Guerlain will be offering foundation makeovers at the Oxford Street Beauty Hall - January 12th to 15th - using the new Parure Foundation collection.
*Clarins is inviting customers for a ‘custom-fit’ foundation prescription and a free fortnight's supply of recommended foundation with each beauty purchase.
*Laura Mercier will have one of her make-up artists offering advice at the Oxford Street store - January 10th to 14th - with anyone booking a foundation consultation during the event receiving a mini Deluxe Flawless Face Cream and Crème Brulee Base Souffle with mini pouch bag.
*Bare Minerals will give away a ten-day trial of the perfect shade of its famous mineral foundation, plus a complimentary mini brush - from January 8th to 22nd - to customers.
*Benefit will be offering makeovers.
Visit www.selfridges.com for more info.