Virgin Atlantic has made its first foray into beauty.
The glamorous airline has launched a lipstick to match its cabin crew’s uniform.
‘Upper Class Red’, in collaboration with bareMinerals, has been created with frequent fliers in mind.
A make-up artist for the brand said that it contains “micronized freshwater pearl powder which hydrates the lips alleviating the effects of cabin air pressure."
The product will debut on-board flight A330 from London to New York, where all the crew will be wearing the colour, and all passengers on the flight with be generously gifted with a sample.
For everyone else, the product will be made more widely available later this year at bareMinerals stockists.