Beauty before age: Star in Illamasqua's next campaign

Here at HELLO! Online, we are firm believers that beauty is not determined by age.

So we are excited to hear about beauty brand Illamasqua’s new campaign that focuses on breaking the unspoken prejudice of age in the world of beauty.

What’s more, they are looking for you to help regardless of your years, they are casting everyday women of all ages as their new face.


As Joseph Coree, Managing Director of Illamasqua, puts it: “Why should it be the case that you hit 40 and morph into a dull, boring version of your original self?”

An inspiring philosophy. Go to to get involved.

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