After posting pictures of Alexa Chung on her Instagram account, celebrity make-up artist Lisa Eldridge was met with hundreds of requests asking how to recreate her look.
So she recruited Alexa for a YouTube video showing exactly what makes up the model's signature make-up look.
Inspired by Jane Birkin and Francoise Hardy, Alexa goes for a 60s look that she describes as "flattering but undone".
Lisa begins with Chanel foundation, Laura Mercier concealer and moves onto the eyes, using Eyeko's Me and My Shadow in taupe and Eyeko Eye Do mascara.
She tops off the look with Rimmel cream blusher and nude lipstick.