Man make-up hits the high street

Superdrug launches cosmetics for guys

Russell is known for his love of 'guyliner' and now men all over the country can get in on the act, with the launch of the UK's first make-up range for men 

Russell Brand's reputation as a comic and lothario has long been built on his early Seventies, T-Rex-style image of backcombed hair and plenty of kohl. Even fellow TV presenter Alex Zane told us recently that he loves a bit of 'guyliner'.

And now it's become a little bit easier for the pair of them to indulge their feminine side, with the launch of TAXI London For Men - a range that Superdrug claims is the first UK make-up range for men.

The first two products in the range are Guy-Liner, £6.50 - a soft, smooth, kohl pencil designed for chunkier hands - and Manscara, £6.50, which will launch on August 6, 2008, followed by Concealer, £6.50, and Lip Balm, £5, in September. Says Peter Kelly, creator of the range: “We’ve developed essentials that a guy would perhaps normally borrow from his other half. It’s about subtle make-up rather than wanting to create the drag queen look.”

According to Mintel, the UK male grooming market is currently worth around £700m annually and is predicted to rise to more than £820m by 2009.

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