We know that the male grooming market is growing at a rate of knots, but there are still some men who have yet to embrace their metrosexuality.
To make it easier for all men keen to look their best, Clinique has just launched cliniqueformen.co.uk, dedicated to men's skincare advice, techniques and products.
There's a tool to help men identify their skin type, recommendations for products and directions on their use, and videos showing how to improve shaving techniques.
And there's also a magazine section housing monthly updated news, features and product reviews, plus the chance to sign up to trial the latest launches.
To celebrate, throughout February 2009 there'll be a free custom-fit skincare gift with wash bag for every two purchases made online – while stocks last or until February 26.