Since being created in 1930 by Elizabeth Arden herself, Eight Hour Cream has earned its reputation as a skincare classic and escalated to near cult status.
And a host of celebrities, including Holly Valance, Tamara Ecclestone and Trinny Woodall helped celebrate the iconic cream – and its new fragrance free version – at a swanky London bash on Thursday.
Strictly star Holly looked lovely in a peach and maroon skirt and shirt ensemble.
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She spent most of the night chatting away to fashion adviser Trinny, who had gone for more casual glamour in black trousers and patent flats.
Billionaire heiress Tamara, meanwhile, turned more than a few heads as she made her glamorous entrance in a beautiful Peter Pilotto print dress and Guiseppe Zanotti heels.
The ladies sipped champagne and enjoyed lovely little canapés at the central London location, cheering at the news that the cream can now be purchased in its fragrance free form.