First look at Olivia Palermo's new modelling venture

Ever since it was announced a few months ago that Olivia Palermo was to be the new face of Rochas, we have been eagerly anticipating the result of this collaboration.

Now, the wait is over! Here is a first look of the campaign starring the fashionista as the face of the scent Les Cascades by the French perfume company.

"The campaign embodies everything I expect from a fragrance and a brand," says Olivia. "It shows that every woman can feel confident as long as she takes time to enjoy life."


The model was delighted with the making of the commercial. "The shooting in Paris was very special; I think women have an innate sense of their own style," she said.

"I love discovering incredible places where I can stop and see how time goes by. There are many hidden treasures to be found!"

Known for her sharp capacity to balance higher priced lines with more accessible brands, Olivia has collaborated on a jewellery line with Roberta Freymann and designed footwear together with Stuart Weitzmann to support the fight against cancer.

In 2010 the New Yorker became the face of London label Freda and starred in campaigns for Hogan and Mango.

Later she became ambassador for the brand Tibi and the jewellery brand Carrera & Carrera, also appearing in their advert.