It is the very first time that a man has ever fronted the iconic Chanel No. 5 perfume ad campaign.
And Brad Pitt is certainly helping the feted French fashion house make their statement in style.
In three seven second-long teaser clips for the upcoming commercial, we get a glimpse of the Hollywood hunk in action.
A dramatic voice-over, courtesy of Brad himself, asks, "Do you feel lucky?", "Are you going somewhere?", and "What's the mystery?".
Brad's raspy, seductive tones are against a backdrop of the movie idol with his face mysteriously hidden.
According to the Chanel Youtube channel, the 48-year-old will answer his own questions on October 15, when the full commercial will be released.
Talking about using a man to advertise the scent for the first time, the brand’s fragrance and beauty president Andrea d'Avack explained that they wanted to focus on the 'seduction' aspect.
"To keep a legend fresh, you always have to change its point of view," she said.
"It is the first time we've had a man speaking about a woman's fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume."