It is the very first time that a man has ever fronted the iconic Chanel No. 5 perfume ad campaign.
And Brad Pitt is certainly helping the feted French fashion house make their statement in style.
In three seven second-long teaser clips for the upcoming commercial, we get a glimpse of the Hollywood hunk in action.
A dramatic voice-over, courtesy of Brad himself, asks, "Do you feel lucky?", "Are you going somewhere?", and "What's the mystery?".
Brad's raspy, seductive tones are against a backdrop of the movie idol with his face mysteriously hidden.
According to the Chanel Youtube channel, the 48-year-old will answer his own questions on October 15, when the full commercial will be released.
Talking about using a man to advertise the scent for the first time, the brand’s fragrance and beauty president Andrea d'Avack explained that they wanted to focus on the 'seduction' aspect.
"It is the first time we've had a man speaking about a woman's fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume."