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Holly Willoughby doesn't wear fake tan but she does swear by this glowing body makeup

Holly has revealed her secret to a natural glow all year round...

holly willoughby fake tan
Sophie Bates
Sophie BatesCommerce Writer
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Holly Willoughby always looks radiant when appearing on our screens, with natural-looking glow all year round that we're totally envious of. Thankfully for us, the This Morning presenter has revealed the secret to her subtle, sunkissed look - and it's so much easier than fake tan.

Turns out, Holly's go-to product for a healthy look even in winter is the Vita Liberata Body Blur - and it's available to buy now. If you want to achieve Holly's gorgeous glow you better hurry though, as the body blur tends to sells out.

vita liberata body blur

Whether you're in need of a sunkissed glow this winter or you're getting ready for spring with a glowing tint, the Body Blur provides a natural-looking tan, whilst working to perfect the skin's appearance by concealing marks and blemishes - as well as reflecting light for a photo-ready finish.

There are five shades to choose from, and the product works instantly, so you can apply and continue with your day without waiting for the tint to develop. When you're ready, simply wash the body makeup off.

holly willoughby off shoulder dress © Getty
Holly maintains a natural-looking glow throughout the year

Holly previously spoke on the Beauty Full Lives podcast, saying: "Everybody thinks I wear fake tan but I hate fake tan! Never been able to get on with it. I'm always linked to different fake tan brands and it's nonsense because I've probably had three fake tans in my life. But this leg stuff, I really like it. If I'm wearing a skirt on This Morning, sometimes I put a bit on my legs just to even the tone out a little bit".

The star isn't the only one loving the Vita Liberata product, as the body blur has racked up impressive ratings on Amazon. One shopper wrote, "This has an instant effect (no need to wait for a couple of hours), a beautiful colour (not orange), covers all skin perfections and no nasty smell". Another added, "Amazing! Worth every penny".

Shop more of Holly's favourite Amazon buys

  • Her ‘scary’ but ‘sexy’ book reccomendation

    Verity by Coleen Hoover

    Verity by Coleen Hoover

    Holly snapped up Verity by Coleen Hoover after her blog readers recommended it to her. In a video shared on her Wylde Moon Instagram, she said: "I read it in under a week, which for me is super fast because I am the slowest reader known to mankind…It's not for the faint-hearted, it's really dark in places… but I did enjoy it."

    She continued: "It was good and it had suspense and keeps you guessing. It's quite sexy, there's quite a lot of graphic in the bedroom stuff going on, and if you like that sort of thing… this is a goodie, so thank you for that recommendation, it scared me." The book is described in the blurb as “Rebecca meets Gone Girl” as well as being: "Shocking, unpredictable thriller with a twist that will leave you reeling."

  • The body makeup she wears on her legs

    Vita Liberata Body Blur

    Vita Liberata Body Blur

    Holly told the Beauty Full Lives podcast: "Everybody thinks I wear fake tan but I hate fake tan! Never been able to get on with it. I'm always linked to different fake tan brands and it's nonsense because I've probably had three fake tans in my life. But this leg stuff, I really like it. If I'm wearing a skirt on This Morning, sometimes I put a bit on my legs just to even the tone out a little bit".

  • Her perfect gift for daughter Belle

    Andrew James Electric Deep Fill Toastie Maker

    Andrew James Electric Deep Fill Toastie Maker

    This Morning viewers were surprised when Holly made an admission during a segment on toastie makers. “Belle got one of these for Christmas - a toastie maker - it's what she wanted," she said of the 12-year-old. Amazon’s Andrew James sandwich maker makes deep-filled toasties with its four-slice triangle press that creates sealed triangular sandwiches, with a non-stick plate for easy cooking and cleaning.

    The toastie maker has scored great reviews from shoppers. One satisfied customer wrote: "Brilliant. This makes lovely toasties. I use normal slices from a standard loaf and they toast beautifully. I love that it is deep fill. Easy to use and easy to clean. Best toastie maker I have ever bought." Another added: "Love this excellent size for my bread, toasts just how I like it. Great price for a fantastic toastie machine."

  • The mascara she swears by by her super long lashes

    Holly Willoughby NYX Mascara on Amazon

    NYX Professional Makeup Worth the Hype Waterproof Mascara

    Another top tip from Holly’s Makeup artist Patsy O’Neil - the TV star turns to affordable brand NYX for her super long, full lashes. Their popular Worth The Hype waterproof mascara is ideal for summer months as it’s heat, sweat and water resistant as well as tinting, curling and lengthening lashes. Writing on Holly’s lifestyle website Wylde Moon, Patsy said: "This affordable and effective mascara by NYX does what it says on the tin. It’s an ideal mascara for short lashes in need of added length and volume. The brush coats even the smallest lash hairs without feeling heavy or clumping together. This mascara is easy to remove, and at this price it’s definitely worth a try."

  • The sunglasses that suit every face type

    LONDON, ENGLAND - JUNE 27: (L-R) Daniel Baldwin, Holly Willoughby, attend day one of the Wimbledon Tennis Championships at the All England Lawn Tennis and Croquet Club on June 27, 2022 in London, England. (Photo by Karwai Tang/WireImage)© Getty Images,
    Holly Willoughby shares three children with her husband Dan

    Ray-Ban Unisex New Wayfarer Classic Sunglasses

    Holly loves her Ray-Bans and though she's never spoken publicly about them she's been snapped several times rocking the brand's classic Wayfarer frames - including at Wimbled (pictured) with husband Dan Baldwin. The Wayfarers are readily available on Amazon and I can join Holly in giving them the thumbs up - I have several pairs, and despite owning at least ten pairs of sunnies, they're the ones I keep coming back to. They feel so nice on, they don't leave marks on your nose and they're just so stylish. Other frames go out of fashion from one summer to the next, but Wayfarers are a model you can wear year after year with confidence, as Holly clearly knows!

  • The trending TikTok toys her daughter Belle loves

    Squishmallow Maggie the Green Stingray

    Squishmallow Maggie the Green Stingray

    Another This Morning reveal - Holly piped up during a segment on Squishmallow toys, saying her daughter Belle loves them! The fluffy plushes, which have become a TikTok sensation, are a hit with both kids and adults thanks to their extreme cuteness and wide variety of desigbs. They cost between £10-£30, and you can shop them on Amazon.

  • Her ‘serum foundation’ secret skin weapon

    The Ordinary Serum Foundation

    The Ordinary Serum Foundation

    Sharing a picture of Holly to her Instagram, in a  ‘face of the day’ post, Holly's makeup artist Patsy O'Neil revealed the secret to Holly's flawless complexion. She confirmed that she uses a selection of foundations to create the perfect base for Holly – including the hugely popular 'Serum Foundation' by The Ordinary. The lightweight formula has the properties of a serum but disperses like a foundation. It also has an SPF of 15 which protects the skin from harmful rays.

  • The lipstick she wore for the National TV Awards

    Burt’s Bees 100 Natural Satin Lipstick in Blush Basin

    Burt’s Bees 100% Natural Satin Lipstick in Blush Basin

    Holly’s makeup artist Patsy O’Neil used Burt’s Bees 100% Natural Satin Lipstick in Blush Basin on the star at the National TV Awards, and it was an instant hit. Holly said: "This is a really lovely product I first discovered at the NTAs. I was wearing this pink dress and we wanted something quite neutral and Patsy, it was her find. It's Burt's Bees. And I love Burt's Bees anyway because it's really lovely and natural. So she bought in this lipstick and it's my favourite one is called Blush Basin. And it's got loads of shea butter in it, and it just feels like a lip balm with colour in it. It's just the nicest lipstick, it doesn't get stuck on your lips."

  • Holly’s miracle hair growth shampoo

    Plantur #longhair Nutri-Caffeine Hair Growth Set

    Plantur #longhair Nutri-Caffeine Hair Growth Set

    The star’s hairdresser Ciler Peksah let Wylde Moon readers into the secret of which shampoo she recommends for thick glassy hair and to combat hair loss. Suggesting we think of our hair like our skin and not to neglect a good serum as well as using your shampoo and conditioner, Ciler says the Plantur #longhair Nutri-Caffeine Hair Growth Set is a miracle worker for getting your hair to grow stronger and longer.

    "This set contains a shampoo, conditioner and scalp serum to boost scalp health and hair growth. Just like we need a coffee to get us going in the morning, these caffeine hair products give your hair that much needed oomph!"


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