Skip to main contentSkip to footer

Bella Hadid announced as Charlotte Tilbury's newest beauty muse

The supermodel is the latest addition to the brand's star-studded line-up of collaborators

Bella Hadid announced as Charlotte Tilbury's newest beauty muse

Charlotte Tilbury's eponymous makeup line has just confirmed that supermodel Bella Hadid will be joining the ranks as its newest beauty muse.

The 26-year-old has been keeping a relatively low profile of late, but she is officially back with a bang.

The supermodel and British entrepreneur have admired one another from afar, and now the pair will be working closely together to create some "ground-breaking makeup magic", as Bella so fondly phrased it.

As Charlotte Tilbury enters its 10th year, the brand is expanding its already sparkling repertoire of celebrity beauty muses. Major names spanning from fashion to film currently make up the line-up – from supermodel royalty Kate Moss to screen star Lily James.

MORE: Lily James nailed the old Hollywood glamour look in a couture wedding gown

READ: Charlotte Tilbury talks Valentine's Day makeup and how to apply lipstick like a pro

Bella praised the brand's founder, describing her as a "true creative force", and expressed her love for Charlotte Tilbury products as well as excitement towards the new partnership.  

bella hadid and charlotte tilbury© Photo: Custom

Photo credit: Yasmine Diba

"I’ve always been genuinely obsessed with all of Charlotte’s innovations, they are so easy to use and have the most incredible results," Bella said. "It’s so important for me to be able to trust my make-up, and I know the quality and technology of Charlotte’s formulas means that I can look and feel my most confident self, from red carpets to fashion shows, to shoots."

MORE: All of Charlotte Tilbury and Victoria Beckham’s beauty secrets that you need to know

The supermodel, who has previously opened up about her mental health, delved deeper, revealing that products by Charlotte Tilbury allow her to feel more self-assured, describing them as her "confidence-boosting kit". She continued: "I can instantly see the difference they make on my skin and they allow me to glow and grow from within."

bella hadid red lip© Photo: Custom

Bella's makeup look worn to Beyoncé's birthday party 

Last September, Bella turned to the brand's artistry director Sofia Tilbury (who is Charlotte's niece) for a seriously special makeup look. The occasion in question was none other than Beyoncé's birthday party (suffice to say, a dress-to-impress affair) and Bella served unadulterated glam with bronzed skin and a bright red lip, the brand's Hot Lips lipstick in the shade 'Carina's Love'.

charlotte tilbury carinas love

Hot Lips in 'Carina's Love', £27, Charlotte Tilbury


Like this story? Sign up to our Hello! Fashion newsletter to get your weekly 'Fashion Fix' delivered straight to your inbox.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

More Hello! Fashion

See more