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Amazon Prime Day 2020: Date confirmed, the best deals and everything you need to know

You can make big savings during Amazon Prime Day, which will take place on 13 and 14 October

Katherine Robinson

It’s one of the biggest online shopping events of the year, and Amazon Prime Day 2020 should already have happened. It’s been pushed back more than once because of the COVID-19 pandemic, but the date for the deals extravaganza has finally been confirmed - and it's days away. Here’s everything you need to know about Amazon Prime Day 2020, which is quickly chasing Black Friday and Cyber Monday to become the best day for snapping up a bargain on everything from tech buys, luxury beauty products and even toys.

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Read on to find out when it is, what the best deals are likely to be, and what you need to do to get in on the action. Scroll to the end for top tips for getting the best deals for UK Amazon Prime Day 2020. We'll be updating with more information and curating the best deals as the day draws nearer, so keep checking back!


There are some great savings up for grabs in Amazon Prime Day - which is incoming in a matter of weeks

What is Amazon Prime Day?

The very first Amazon Prime day took place on 15 July 2015. It marked the shopping portal’s anniversary and was a drive to get shoppers to sign up for Amazon Prime, the £79-a-year subscription service that gives users free unlimited one-day delivery on many items and access to Amazon Prime Video, Prime Music, Prime Reading and early access to deals.

What started off as a 24-hour event of cut-price deals has grown over the years to be a 48-hour sale that takes place in countries across the globe. Last year’s Prime Day was the biggest ever, with the shopping giant selling over 175 million items – surpassing the totals sold on Black Friday and Cyber Monday combined!


When is Amazon Prime Day 2020? Has it been postponed?

Prime Day is usually around 15 July, but Amazon decided to delay the sales event this year. Why? The COVID-19 pandemic has meant that non-essential goods have been largely de-prioritised, and social distancing measures have been effective in warehouses, slowing the processing of goods. From a commercial viewpoint, users have also tended to have less spare cash for non-essential goods.

The 2020 Amazon Prime Day UK date has been confirmed – this year it will begin at 12AM on Tuesday, October 13 and conclude at 11:59PM on Wednesday, October 14. So be sure to mark your calendars!


Amazon Prime Day UK 2020 has finally been confirmed 

Do I need an Amazon Prime Membership to shop on Amazon Prime Day?

In short, yes. You need to be an Amazon Prime Member to get access to the deals. But you don’t necessarily need to pay for it. You can sign up for a free 30-day trial, which can be cancelled anytime thereafter. After the free trial runs out it’s £7.99 a month.



How does Amazon Prime Day work?

Generally, there are two types of deals to watch out for:

  1. Deals which last for 24-48 hours
  2. Lightning deals, which are activated at a certain time, and last until the stock of the product on offer runs out

You need to be quick and on the case if you want to snap up a good bargain though – especially with the lightning deals - since they are released as frequently as every five minutes and quickly sell out.

What are the best Amazon Prime deals to expect in 2020?

Bookmark the below links and come back and shop on the big day!

Amazon is helping small business operating on the online shopping portal with a new special offer for Prime Day 2020 – and you can earn a £10 credit to use on the big day if you take part. Prime members who spend £10 on items sold by select small businesses in the run-up to October 12 will earn a £10 free credit to spend during the two-day event on almost any item across the store.


In addition, several early Prime Deals are already active in several sectors, including 20% off selected Amazon Brands items and up to 50% off selected fashion - case in point, the Amazon Chelsea boots below. You can also get 15% off homemade items. 


Amazon find. Chelsea Boots, were £36.25 now £21.48, Amazon


See all the current Prime Day Deals on :

Last year, Amazon reported that the most shopped for categories included video game consoles, headphones and even wines and spirits. They sold over 100,000 laptops, 200,000 televisions, 300,000 headphones, 350,000 luxury beauty products and more than one million toys.

The UK best-sellers included the Fire TV Stick 4K Ultra HD, the Echo Dot, (which is currently up for grabs in a limited time deal) the Sony PlayStation Classic, and the Amazon Smart Plug, which works with Alexa to add voice control to any socket – literally talk to it and tell it to turn appliances on or off!


Echo Dot smart speaker with Alexa, was 49.99 now 29.99, Amazon


Tech and Amazon own-brand products - including Kindles - typically have the best discounts, and you can usually find a key product in most categories with a 50-80% saving.

Last year there were great savings in so many different categories beyond tech though – Levi's jeans were half price in fashion, in homeware the Instant Pot Duo electric pressure cooker was reduced from £169.99 to £69.99 and there was a half-price deal on the 23andMe DNA test kit, which was reduced from £149 to £72.79. There was also up to 40% off Mrs Hinch's beloved Shark vacuum cleaners 

Tips and tricks for getting the best Amazon Prime Day deals

Mark your calendar: October 13 and 14 are the days when the magic happpens

Make a list of the deals you want: be targeted about the products you’re looking for. Since it’s delayed this year, Amazon Prime Day is actually the perfect opportunity to do Christmas present shopping on the cheap.

Get the Amazon shopping app: once you have this installed on your phone you can view deals in advance and enable notifications so you don’t miss out on them going active.

Get deal alerts: Tap 'watch this deal' in the Amazon app to get notified.

Look for deal badges: All Prime Day deals are marked with a blue badge so they're easy to spot

Save on delivery: Also, you can get 1 back for opting for No-Rush Delivery if you’re not in a massive hurry to get your product immediately.

Shop Amazon own-brand products: These are typically the most shopped products with the best discounts.

See the best-selling Amazon own-brand products here

Ask Alexa for help: If you’ve got an Echo Dot or other Alexa enabled device, just ask: "Alexa, what are your deals?" You’ll get early access to Prime Day deals hours before non-Alexa shoppers, as well as access to exclusive deals. You can even get her to add the items to your cart. Nice!

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