Queen Rania joined thousands of ordinary Jordanians on a recent march to highlight the dreadful toll taken on the lives of innocent victims by road accidents in the kingdom. Dressed in jeans and a T-shirt bearing the campaign slogan, she was showing solidarity with fellow marchers who have lost loved ones in car crashes.
The mother of four turned out on a chilly day in the Middle Eastern country to show her support and sign a petition calling for greater efforts to prevent the tragedies.
Known for her work on children and education issues, Rania has been one of the prime movers behind the KAFA – or ENOUGH - campaign. And placards carried by participants illustrated vividly what motivates the high-profile humanitarian.
"Each week five children are killed in road accidents," read one. "One Jordanian is killed every nine minutes in a car accident," said another.
Over the next three months awareness-raising efforts will aim to reduce speeding, improper use of lanes, ignoring stop signs and the use of mobiles while driving.