From the dress code, decreeing flamboyant trousers for the men and summery frocks and a beauty mark for the gals, to the name of the groom nothing was conventional about the wedding Princess Beatrice recently attended.
HELLO! exclusively joined the pretty royal and her boyfriend among guests at the nuptials of Richard Branson's nephew Ned RockNRoll and Eliza Cowdray, daughter of Viscout Cowdray.
This week's magazine, issue number 1090, contains all the details of how Ned - who changed his name from Abel Smith - said: "I Do".
A barefoot ceremony on the millionaire businessman's Caribbean retreat Necker Island, was followed by a "fairytale" "celebration of love" conducted near a meditation pyramid on Eliza's family estate.
Pick up your copy of HELLO! magazine, on sale now, for the full report.