There's a world exclusive treat for royal watchers in this week's HELLO! magazine – an irresistible glimpse of the real Prince William.
This week's issue, number 1111, contains historic pictures of the second-in-line to the throne – confident, playful and with an unmistakable look of his mother, the late princess Diana.
The stunning shots are the result of an extraordinary and unique collaboration in support of the national homelessness charity Crisis.
They have been taken under the guidance of renowned photographer Rankin. But what makes them so unique is that they were shot by amateur snapper Jeff Hubbard – a man who until a few years ago was homeless in despair.
Pick up your copy now to see the results of the remarkable shoot, which marks the first time that a royal portrait has been taken by a non professional.
The session is also the first time the Prince has been involved in producing a major piece of art for public display - he got behind the camera for the first time to capture Jeff with Rankin's input.
Rankin, who has photographed some of the world's most famous people, gives his verdict on how the 27-year-old royal – whose girlfriend Kate Middleton is a keen photographer - got on.
Exclusive video footage of the shoot, in which Wills can be seen laughing and joking with Rankin and Jeff, can be viewed on Hellomagazine.com from this Friday.
So don't forget to check back on the site at the end of the week for the behind the scenes clip. And read the full story in the current edition of HELLO! magazine, on sale now.