For most people, turning 30 is a time for self-reflection and to consider what the future holds.
Not so for the Duchess of Cambridge. Once saddled with the unkind moniker 'Waity Katie' because of her loyalty to her Prince, the newest member of the royal family knows exactly where she's going.
On the eve of her milestone birthday, Prince William's wife has become, as one commentator dubbed her, 'Stately Katie'.
Already a style leader and adored by millions, the future Queen has the potential to become one of the most influential figures of the 21st century.
In this special report hellomagazine.com looks at how Kate stayed true to herself through those difficult years as a Princess-in-waiting and what plans to do now she is part of the Firm.
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