The Duchess of Cambridge was the picture of elegance in a pretty purple dress as she gave her first public speech at The Treehouse Hospice in Ipswich.
But keen-eyed onlookers noted that they had seen the outfit, by High Street label Reiss, before.
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The dress - from the company's Autumn/Winter 2008 collection - had previously been debuted by Kate's mother, Carole Middleton, at Ascot in 2010.
Kate accessorised the dress with black court shoes, and a wide black belt.
When Carole wore the same outfit, she also teamed it with black courts and a belt, but in addition chose to wear a fascinator to the equestrian event.
The Duchess' address, delivered in a steady, unfaltering voice, was a resounding success.
It was several weeks in the making, and written entirely by Kate herself.
She quickly won over the audience with a mention of her husband. "I am only sorry that William can't be here today, he would love it," she quipped, drawing laughs all round.
If you missed it, watch Kate's speech in full.