As the joyous news that Kate Middleton has given birth to a little Prince was announced, shops up and down the country could finally release their gender-appropriate royal baby memorabilia.
Click on the photo below for a gallery of weird and wonderful mementos.
While some companies chose the more traditional route and stocked their shelves with ordinary souvenirs, such as commemorative plates and mugs emblazoned with Prince William and Kate's images, other businesses strayed from convention.
HELLO! Online has scoured the shops and found the most wacky and imaginative royal baby memorabilia that will no doubt keep William and Kate, and the rest of the nation's population, highly amused.