With the arrival of Prince William and Kate Middleton's firstborn Prince George, a fresh wave of royal baby fever has hit the nation. The next big question well-wishers are wondering is what Baby Cambridge will be named.
Click on the photo below for a gallery of royal baby memorabilia.
In the meantime, fans of Britain's golden couple can have fun browsing through the commemorative memorabilia on sale, and find their special way of honouring the birth of the third in line to the throne.
HELLO! Online has selected some of the highest quality souvenirs that have appeared on shop shelves, which William and Kate may buy for their own firstborn, from a 22-carat gold-detailed rocking horse to a pair of adorable Start-Rite shoes named after the proud father himself.