As Prince William and Kate Middleton announced the name of their firstborn, Prince George Alexander Louis, merchandisers up and down the country celebrated the birth of the royal baby with adorable mementos.
Click on the photo for a gallery of Kate Middleton and Prince George-inspired products.
Selecting souvenirs that honour both Kate and Prince George, HELLO! Online has hand-picked our favourite pieces of royal baby memorabilia that will have you reaching for your purse in no time.
Whether you want to sparkle with sapphire stud earrings or enjoy a cuppa with an Emma Bridgewater mug, we've selected the must-have souvenirs that honour the new family.