Selfies are having an interesting effect on our make-up habits The nation's obsession with sharing selfies has prompted many women to get glammed up more often, according to new research from Max Factor. With…
Max Factor unveils Star Wars make-up collection Celebrating the release of new Star Wars Episode VII: The Force Awakens, Max Factor have teamed up with the film franchise to introduce a limited…
Max Factor announces Star Wars collaboration In news bound to delight both film and beauty fans, Max Factor has joined forces with Star Wars to celebrate the release of their hotly anticipated…
Beat the blues: Max Factor turn Blue Monday red The dark January days can be a trialling time, and your incentive to keep your New Year's resolutions can wane. Experts have marked the last Monday…
Gwyneth Paltrow reveals dramatic make-up transformation Gwyneth Paltrow has given fans a glimpse of her natural beauty in a new Instagram post, sharing before and after photos of her make-up…
Marilyn Monroe announced as new face of Max Factor Marilyn Monroe passed away more than half a century ago, but the blonde bombshell is still being recognised for her iconic beauty. Cosmetics giant…
Gwyneth Paltrow channels former friend Madonna in new shoot for Maxfactor Gwyneth Paltrow and Madonna famously fell out several years ago but it seems the actress may be looking to make amends as she channels the Queen of…
A magical morning makeover in minutes You’ll see from our footage of make-up artist Caroline Barnes that it is possible to leave the house in the morning looking well groomed, even if…
From Amy to Alexa, it's all about the eyeliner We're genuinely impressed with the latest launch from Max Factor; a liquid eyeliner pen that enables a near-perfect application of the continued…